SEO expert

We require someone to look after our all 11 venues SEO and SEM.
Our group called Platinum Restaurant Group and they are restaurant chain.

Roles and Responsibility:

1. Measure and report on keyword rankings, content success, organic traffic growth and quality.
2. Perform keyword and backlink analysis.
3. Proven SEO experience.
4. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
5. Solid understanding of performance marketing, conversion, and online customer acquisition
6. In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
7. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
8. Experience with A/B and multivariate experiments
9. Knowledge of ranking factors and search engine algorithms
10. Up-to-date with the latest trends and best practices in SEO and SEM
11. Deliver technical site audits and content recommendations
12. Perform competitor analysis for keyword and backlink opportunities
13. Align with Content creation teams to ensure an SEO first approach to content produced for the Web
14. Establish processes for gating/un-gating content and identify gated assets that should be converted to Web
15. Develop and implement content / link building strategy
16. Research content gaps and create content briefs to support Content Marketing team
17. Stay up-to-date with white hat optimization strategies, search engine algorithm changes and trends, as well as black hat optimization strategies .

About the recuiter
Member since Mar 14, 2020
L Ben
from Moscow Oblast, Russia

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