SaaS startup seeks marketing specialist to design/execute/optimize & document marketing initiatives

You should be located in the UK or Central European time zone.
This will be an ongoing project for the right person.
Our target market are the worlds Central Banks, FMIs and financial institutions.
Our existing website will be updated. Your input will be beneficial.
There is a new term of SupTech (Supervisory Technology) that is being used and we would like to be considered the expert here.

Key Areas of Responsibility:
Lifecycle Marketing - evaluate and identify areas of opportunity across the business, from demand and lead generation to user onboarding to retention tactics
You will have a firm understanding of the various automation software available and help us choose the appropriate software for our business. You will need to explain in detail why a specific software is being chosen over the others.
Help operationalize marketing program processes to support the efficient development and standardized measurement of demand-gen and lead-gen campaigns
Design, execute, optimize and document marketing content and initiatives that raise brand awareness, build credibility, generate demand, acquire leads, and convert customers
Solidify our niche as graph analytics experts in finance using the above bullet points
Assist with sales collateral: creation, maintenance and edits
Perform analysis of marketing data and report those metrics
Ensure consistent branding through all touch points
Facilitate automated email campaigns

Required Profile:
BS degree in Product Marketing, Marketing, Business, Communications or a related field
5+ years experience in a B2B environment with a technology product and/or services co.
Expert-level proficiency with marketing automation tools
Experience developing demand generation programs on multiple digital marketing channels (adwords, remarketing, SEO, etc)
Experience measuring and reporting the impact of lead generation programs
Strong oral and written communication - Fluent English a must
Financial industry experience
Must be comfortable using G-suite
Curiosity for what is happening within RegTech/FinTech/SupTech, Big Data, Graph Databases, Data Analysis or especially Graph Analytics
About the recuiter
Member since Mar 14, 2020
Raylene Funk
from Baden-Wurttemberg, Germany

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