Advertising Platform

Create an automated self service advertising platform connected to Google Ads with the API for Google Ads Search Engine Advertising.
Below is the basic set up for the app/software. When a user sets up a new account, they will be required to pay a monthly subscription fee to use my platform. This will be through Stripe Connect.
Free to a Create New Account - When the user creates a new account, the new account will be created on Google Ads and on my platform. The user will provide their credit card information for Google Ads advertising and for their subscription to my platform after they finish setting up their campaign. My platform subscription fee is recurring monthly.

1. Reads details about what Search Advertising (I do this on my website)
2. Enters Name, business name, phone number and email address. (returning customers log in).
a. This will create a new account on Google Ads and a new account on my platform
b. Clicks Start (link to application). Creates and Names New Campaign. By default, this will create a campaign without a goal. The user wont see this.
c. Select Type. This will be search advertising in the background. The user wont see this.
d. Select the results you want from this campaign in the background. It will be set to website visits and the user will see a box to enter his website url.
e. User is asked to enter a campaign name.
f. Networks, in the background it will be set to include search partners but not the google display network.
g. Targeted Locations. Show choices (see image).
h. Location Options. Have it set in the background - people in or show interest in your targeted locations. The user doesnt see this.
i. Languages. User enters the desired language.
j. Audiences - leave blank in background
k. Budget. User sees that its set to Set to Average daily budget. User enters daily budget amount. Delivery method is standard. User doesnt see this.
l. Bidding - Bid strategy is maximize clicks. They will have the option Set a maximum cost per click bid limit. Maximum bid is optional because they set a daily limit.
m. Conversion Options. Please have this set to Use the account-level Include in Conversions
n. Ad Schedule: Below will be the (preset) recommended ad schedule however the user has the ability to change the schedule if they want to.
All Days 05:00 to 00:00
Fridays 00:00 to 03:00
Saturdays and Sundays 00:00 to 03:00
o. Ad Rotation. Please have this set to Optimize: Prefer best performing ads
p. Ad extensions. We will have sample extensions setup for each campaign that the advertiser can modify for their specific campaign.
q. User enters ad group name
r. User Enters Keywords. Suggestions will be provided:
i.e search ____________ (city name) Real Estate Listings
_____________ (city name) Homes for sale
_________(city name) houses for sale
s. AD builder.

This has to be very easy to use so anyone can do it.
About the recuiter
Member since Mar 14, 2020
Sr Consultancy
from Texas, United States

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