Concept Testing for a New Consumer Packaged Product

We are looking to hire someone to test a product concept idea via recruiting focus groups, developing and executing surveys with said focus groups, and organizing this data into a product concept report.
Our objective is to understand who our target audience is and understanding the best messaging to use to pique their interest.

The product is a cognitive enhancing blend of four natural ingredients that have been used for centuries. The product can improve overall cognition, including mood, memory, focus, and clarity.

We know that our primary target audience will fall into 1 (or more) of 5 categories:
- The trendy millennial.
- The baby boomer experiencing a decline in cognitive function.
- Health Enthusiasts.
- Current CBD users.
- Current functional / medicinal mushroom users.

We would like to survey between 125-500 people.
Between 25-100 people from each of the 5 categories listed above.

We are looking for a freelancer that has experience with product conceptualization or something very similar.

Please contact me with any additional questions.
About the recuiter
Member since Mar 14, 2020
Ross Wells
from Tamil Nadu, India

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