Simple, 2D web-browser-based game (with a focus on mobile web) (Infinity runner or the like)

A well known South African pizza brand will be running a year-long campaign to keep their Free Delivery service top-of-mind for consumers. To supplement this campaign (and increase the brands new gaming association), our company has proposed a simple, 8-bit web-based game be created.

Please note that all artwork will be done by Sauce, we just require the base game and the artwork will be supplied.

At the moment, the consumer journey is as follows (but this is subject to the proposal process, ie. if your proposal has a different mechanic in mind, we can adjust accordingly) :

- user opens the brands app and places order.
- after payment, messaging appears that says while you wait, why dont you play our game and
stand a chance to win a free pizza?. The user then clicks on a link / button.
- The link/button opens a web browser/micro site (created by Sauce) which houses the game. The
user should then play the game. Once the game is completed, the user should have the option to
submit their score to either the app, social media, website or any combination of the three. This score will be used to determine winners for a competition mechanic.
- The game that is proposed must be simple enough that consumers of ANY gaming experience can play and enjoy it (easy to learn, difficult to master)
The game should not be data heavy as our consumers are very money and data conscious.

Brand objectives to be met with this project:
- Keep the brand top-of-mind when consumers think of pizza delivery
- Increase off-peak frequency
- Ensure the whole Free Delivery campaign addresses all touch points available to the brand.
About the recuiter
Member since Sep 9, 2017
Varun Sinha
from New York, United States

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