Lean Start-up A/B Testing & Conversion Optimization Expert for services marketplace

For the services marketplace we are have implemented Google Tag Manager, as well as Enhanced Analytics E-Commerce with data layers to track all transactions along the conversion funnel.

We are looking for an A/B testing and conversion optimization expert who:
- Uses the Lean Start-up framework of build-measure-learn to validate hypotheses and optimize for end-user value
- Can analyze the analytics data (i.e. KPIs, funnel drop-off rates, etc.) and deduce conversion optimization recommendations
- Can craft hypotheses to be tested (learn), define and set-up the KPIs to be tracked (measure) and implement the A/B tests on our website (Drupal 8 front-end and AngularJS order process) (measure)
- Proactively makes recommendations on how to improve conversion rate, based on existing campaigns, customer cohorts and more

Your profile:
- Expert in hypothesis validation and testing using the Lean Start-up framework
- Proven track record with e-commerce marketplaces
- Fluent in English
- Works independently and takes responsibility for goals, KPIs and deliverables
- Good communicator

Read this:
- Please propose the first milestone for this project as a means of getting to know each other for a potential future long-term collaboration.
- If we work to our mutual satisfaction we have additional projects for other companies (Hotels, Web-Agencies)
About the recuiter
Member since Nov 11, 2022
Chris Jonah
from Cundinamarca, Colombia

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Offer to work on this project closes in 21 days!
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